Market you business everywhere. Develop a 6 to 8 second pitch highlighting your company's achievements or what you do, the objective it to grab their attention. If you are successful, you will have about a minute to really sell them on your product or service. The investment of your time can create business opportunities you didn't know existed.
Get the word out
Look at your company like a client/customer. What would you expect if you decided to do business with this company? What is the value to cost ratio?
A Web Security Gate should:
Provide an easy/seemless deployment strategy;
Integrate with other endpoint security products;
Map acceptable use and compliance policies to rule set;
Counterbalance policy enforcement with productivity;
Provide a procedure for reviewing and investigating alerts and improving rule sets;
Contact non-competitive businesses in your area and agree to cross-promote. You can use coupons, fliers, reciprocal website links, bundled promotions and social marketing platforms. Collaboration helps everyone expand their customer base; everyone will reach new potential clients.
Get out there shake some hands and get to know people. Networking requires a time commitment but it doesn't provide instant gratification. A strong network is one of the greatest assets any business can have.
Give a speech
Most people hate public speaking. But, there are many organizations looking for qualified, subject-matter experts who can present to their groups. Take a deep breath and volunteer. You don't have to be a pro as long as the information you share is helpful to the audience. And the upside — the more you do it the easier it gets. Plus, it positions you as a credible authority in your field.
Sites like Help a reporter can help you get your company "in the news". Your response to reporters' queries for story ideas and resources can put your company in the spotlight. Some major media outlets use this service too.
Ask for referrals
Don't miss the opportunity to ask your customers for referrals. You may be talking to a company representative that has a large network or has collaborated with complementary businesses in their area.
It is a lot less expensive to keep a customer than it is to get a new one. That's why establishing a strong business relationship with each customer/client is crucial. One of the ways you can do that is by launching an email campaign. Make your communications informative and helpful — something your customers will look forward to receiving. Social media campaigns are another way to keep the communication channel open.
In my opinion Biltwell's facebook page is an excellent example of how social media marketing can be done.
Coupons are an effective way for your business to attract new customers. People will go out of their way to use a coupon, providing the service or product is something they need or want. Coupons can also generate return visits. Coupons with a discount on future business, increases the probability of return business.
Letting potential customers experience your product or service, increses the chance they will want to purchase more. A free trial or a sample is an inexpensive way to attract new customers/clients.
Develop a company brand/logo and use it on all company marketing. Consistancy across all platforms from your website, social media, and all print promotional campaigns you do.
These twelve, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It's not always about the money you have to spend on marketing, it's about the time and effort you put into it and above all, the relevance it has for your customers.