Want to increase your page rank?
- Inbound links.
- Internal links.
- External links.
- No-Follow links.
- Do-Follow links.
- High Quality Content:
In order to increase Page Rank you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content.
- Target Your Audience
If you look at a lot of great click bait examples or viral content, you'll notice that it's not generalized in nature. That is, it speaks to a particular audience or group of people. That's the same thing you'll want to do with your own content.
Don't worry about pleasing everyone just target a specific audience and run with it.
If you're talking about games, try to speak directly to gamers. If you're talking about soccer moms, well, you get the idea. These are just a couple examples of the demographic you might be shooting for, but the point is that you want to specialize.
It's okay to change your demographic with each new piece of content. After all, every article, image gallery or post you produce is going to have a different topic. Just make sure you stay within the boundaries you set for each project.
- Incorporate Useful Data, Stats & Other Interesting Facts
Infographics get shared pretty much everywhere - by consumers and marketers alike! That's because they often include a lot of useful data, stats and hard facts. You could go the easy route and stick with creating infographics exclusively, but the point is that you need to incorporate some of the data and stats into your content.
If you focus on a topic that has a lot to offer the community and your audience, you'll be reeling in shares in no time.
This encourages people to share the content with others because they learned something from it, and they believe that others can learn from it, too.
- Go Visual
Many social media networks like Facebook, Twitter, Instagram and countless others have embraced visual content. That's because it's incredibly popular and viral-friendly.
In fact, Hubspot's Ultimate Link Bait guide even says, "blog articles that included infographics generated an average of 178% more inbound links and 72% more views than all other posts."
Alongside your articles, you should also create videos, images or infographics to share with your audience. Visual content tends to be much more engaging, and therefore, people love to share it.
- Ask For Shares And References
It's okay to ask for shares at the end of your content, and guess what? It works, too! People will respond accordingly, and all you have to do is ask them nicely. It seems so simple, but it's true.
This is why it's best to include sharing links, buttons or tools within your content. If all it takes is the click of a button for someone to share what they just read or watched, they'll usually do it especially if it helped them in some way.
If you're curious about some of the best and most acceptable ways to do this, Neil Patel has a great write-up on QuickSprout.
- Leave Out The Conclusion
Keep in mind, we're not telling you to end your content abruptly. However, it's always best to use open-ended conclusions for anything you want to publish. Why? Because your audience will fill in the blanks and continue the discussion when they share it with friends, family and social followers.
They may augment your content by adding their own opinions, tips or advice. They may discuss where they agree or disagree with points you've made. It really doesn't matter how or what they're doing with it, just that they're doing something. At any given time, people are ready to share their opinions and views, and sometimes an open-ended conclusion will extract that from them.
- Come Up With A Killer Hook
No matter what topic you're writing about, if your endgame is to create link bait, then you'll need a decent hook. It equates to fishing. Even if you have the right bait read: content you need a hook to snag the fish. That hook can be something that's fun, insightful, entertaining, interesting or even addicting. It doesn't matter which angle you choose just make sure your content has one.
Todd Malicoat wrote about many of the different hooks you'll encounter. Keep in mind that the post is extremely old, and so many of those hooks will have evolved considerably over the years. The fundamentals are still important, though, and that's what Malicoat touches on.
- Come Up With An Engaging Title
The first thing your audience or anyone that's interested in the content will see is your title. Make sure it's engaging and draws people in.
If you're having trouble coming up with something useful on your own, you can give this title generator tool a try. Just enter your topic, hit the button and wait for some engaging title ideas to appear!
- Be Different, Be Fresh
Honestly, this is arguably the most difficult thing to achieve on this list. There are so many voices, so many blogs and so many publications out there that it's truly difficult to come up with fresh and different ideas. Guess what, though? If you're just regurgitating the same content, news and tone as other publications, then people are going to have no reason to view or share your content.
Go against the grain and try to come up with something original, innovative and maybe even controversial. Don't just follow the crowd and agree with what everyone else is saying cause a stir! That's how your content will become viral.
- Create Personalized Content Like Tests Or Quizzes
It's not just about the content itself. It's also about how people engage with said content. People love to take personalized quizzes, tests and interact with others. That's why you'll often see friends and family participating in these quizzes and then sharing the results on Facebook or Twitter. They want to compare their results or score with everyone else. They want to open a discussion about it. If you use this to your advantage and create your own content with this in mind, you'll have a much better chance of generating traffic and shares.
The dating site OKCupid does a very good job of this. Their 2008 politics test offered the community a chance to see what their political affiliation should actually be, based on the responses they give during the quiz.
- People Love Lists
Lists are easy to read, quick to finish and highly shareable. It's no wonder why there are so many list-based articles and posts out there. When all else fails, put together a compelling list, and spice it up with a bit of your personality.
- Site Submitting:
To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.
Some Good Web And Article Directories Are:
- Yahoo Directory
- Best Of The Web
- Ezine Articles
- Article Base
- Go Articles
This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.
- Link Exchange:
This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.
- Keep Updating:
Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank ;)
- Commenting On Other Blogs:
Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.
Why You Should Comment on Other Blogs?
- Social Bookmarking:
Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:
- Google Plus
- Hub Pages
- Stumble Upon
- Website Accessibility:
Accessibility is more than keeping the website up and running - Section 503 demands that websites and the use of technology allows those with disabilities to access your website.
- Using Commonly Searched Keywords:
As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited. A word of caution: The keywords should be relevent to the content on the site.
You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic. Cross site selling complimentary products from other websites can increase traffic on both websites.
- Create Multiple Pages:
Informational content linked to other content on your site can increase your website Page Rank (PR) with Google.
- Participate In Forums:
Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.
- Using Signatures:
You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don't try to spam because you can be blocked.
- When Does Google Re-Evaluate Page Rank?
Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.
- Never Use innappropriate Tactics:
Using inappropriate tactics can get you banned from Google. Google bots are very smart so never think that you can deceive Google because if they find out that you are using techniques which are against their policy they will block you. Using legitimate techniques will improve traffic.